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Setlist
Tuesday, July 14
4:30 PM
Closing Day 1
8:30 AM
Breakfast
9:00 AM
Welcome and Introductions
3:30 PM
Breakout Tracks: Co-brand & Massey Only Dealers
3:15 PM
Break
The 2027 Playbook: Co-op Updates
2:00 PM
North American Growth & Used Equipment
1:15 PM
What's Next: Aftersales & AMP 2027
12:15 PM
Lunch
11:15 AM
Massey Ferguson Brand Takes the Stage
10:15 AM
Fendt Brand Takes the Stage
9:15 AM
Opening Act: Keynote Speaker
Wednesday, July 15
12:00 PM
Lunch
8:30 AM
Breakfast
9:00 AM
Welcome and Introductions
9:15 AM
Dealer Panel
10:30 AM
Reading the Crowd: Understanding Today's Buyer
11:00 AM
Amplify Your Marketing with AI - Workshop
1:00 PM
Headlining Your Local Market
1:45 PM
How to Amplify Your Social Media
2:15 PM
Intermission
3:00 PM
Battle of the Bands: Campaign Building Challenge
4:30 PM
Final Encore: Closing Remarks
2:30 PM
Climbing the Charts: Tracking Marketing Success
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